Let’s Hone Your Message and Create a Visionary Website So Your Ideal Clients See You at Your Best!

Get clear on your message. Website in a month or less. 
Zero-stress creation process. Get dream clients now!

(Fill out a quick application for a complimentary website creation planning session. There’s no pressure to sign up.)

You’re here because you’ve been struggling on your website for far too long and it’s holding you back.

You’re not alone. Here's what other coaches, therapists, healers, and entrepreneurs are saying:

  • “I’m not sure which platform to use – Wordpress, Squarespace, or something else?”
  • “I’m not sure how to describe what I do and who I work with.”
  • “How do I fit everything I do onto one website?”
  • “I’m intimidated by the technical stuff.”
  • “Now I have to learn all these new skills and do it all myself and it still doesn’t end up looking nearly as good as other people’s sites.”

You either don’t have a website at all or you don’t have a website that you’re proud of – perhaps it’s visually unappealing or reflects “the old you” and not what you currently offer.

This throws a major wrench in your gears. It’s 2017, people! A clear and compelling website is no longer optional. To the marketplace, your website is your business. It’s what people see first, and first impressions matter.

When you don’t have a visionary web presence:

  • It erodes your confidence. When a potential client says “I’ll check out your website,” you shrink.
  • You lose credibility as an expert in the eyes of potential clients and collaborators.
  • You can’t charge what your services are worth because people aren’t able to understand the value that you offer.
  • It’s the bottleneck that stops you from taking other steps forward in your business.

My unique website creation approach produces visionary websites, every time.

A visionary website…

  • doesn’t just say what you do, it captures the essence of who you are
  • is written in simple and powerful language that speaks to the hearts of your ideal clients
  • tells a story about how you’re changing the world
  • is visually inspiring and a pleasure to interact with

I also make the experience of creating your website easy, collaborative, and fun!

We spend time getting to know you and how you like to create. Do you write better alone or together? Do you like to work fast or have time to contemplate? The process is customized to your style so that we can make our best work together.

We’re too close to what we do to see our websites and businesses objectively.

What you need is someone who has experience crafting marketing language, creating compelling website design, and drawing out your genius.

Your Website Creation Team

Peter and his website creation team are brilliant and passionate about what they do, and are able to support you with everything from marketing and message to visual design to tiny technical details.

Peter Rubin started making websites when he was 13, in an era when you had to write HTML code by hand, and by the time he was in high school, he was running his own website design business. He studied Product Design at Stanford and went on to work at IDEO and Daylight, two of the world’s leading design firms, where he worked on a number of high-profile web design projects. He brings his design background and his business expertise together to help you create a brilliant website!


Alexis Morgan is a web designer and creative strategist who lives for producing and curating work that challenges traditional assumptions about culture and boundaries. Alexis is drawn to facilitating processes that help entrepreneurs communicate their values and mission without apology, whether that’s through their visual branding, web presence, or other creative work.

Caroline Kessler is a writer, editor, and community creator who loves helping people tell their stories. Her extensive training in poetry means that she knows how to boil ideas down to their essentials. She holds a BA in Creative Writing from Carnegie Mellon University and is pursuing an MFA in poetry at Washington University in St. Louis. She's coached writers and edited books including Adam Poswolsky's The Quarter-life Breakthrough and Brendan Kelly's The Yin and Yang of Climate Crisis, among other titles

In addition to our website creators, I have an extended network of other professionals to support you as needed – photographers and videographers, graphic artists, search engine optimization geeks, etc.

By the end of the process, you won’t just have a website but an expanded sense of yourself and what you’re capable of.

If you haven't seen our portfolio yet,  check it out!

If you haven't seen our portfolio yet, check it out!

You’ll be poised to work with higher-caliber, higher-paying clients and make a greater impact in the world.

You will end up much more than just a website. You'll get:

  • A website that you’re proud of and makes you feel confident in what you do.
  • Boost your professional reputation to work with higher-paying clients and collaborators.
  • Get clear on your unique brand and message.
  • Have a website that you can easily update yourself – no tech help required.
  • Focus your energy on growing your business, not building a website.

How the Process Works

First, let’s get to know each other! Fill out a quick application for a complimentary website creation planning session. There’s no pressure to sign up.

Each website creation process is custom-designed based on your needs, your budget, and how much much support you want. That said, here is a sense of what you can expect:

  • Intake questionnaire – A customized set of questions to help you get clear on what you want to create.
  • Website strategy session – We will meet together to create a comprehensive plan for your website, both the written content and the visual design.
  • Content creation phase – Based on what we discuss in your strategy session, you will do the writing that needs to be done and decide exactly which photos go where. You will be doing this mostly on your own, with guidance from our team as needed.
  • Content review session – We will review your final content, make sure we’re clear on where everything is supposed to go, and help you polish it up.
  • Website build – We will build your website in Squarespace, our award-winning website platform of choice.
  • Review – You will review the website we created and make a list of tweaks.
  • Website revision – We will incorporate your tweaks and make the website live!
  • Completion and Squarespace training – We will train you on how to make changes to your new Squarespace website.
  • 30 days of tweaks – Squarespace has an excellent knowledge base and customer support. And to make your life even easier, for the next 30 days, you have access to us if there’s anything on the site you want to tweak.


Is it for you?

It IS for you if…

  • You’re sick of struggling with your website and you’re ready to have it done.
  • You’re ready to communicate in a way that your clients resonate with.
  • You don’t have a website or you’re not in love with your current site.
  • You like our style!

It is probably NOT for you if:

  • You have a current site that only needs a few tweaks
  • You want a custom-coded website from scratch, or want to use another platform, like Wordpress
  • You already have a non-Squarespace site with extensive SEO that you don’t want to mess with
  • You are just starting your business and haven’t landed on a niche yet (it may be too soon to invest in a visionary website!)

If this is for you, when you sign up for website creation, you get the support you need to clarify your message and have a beautiful and professional website.

The Investment

We try to make our website creation offering as affordable as possible. While other web design firms will charge $5,000 – $10,000 or more for a simple custom site, we’re able to do it for less because we have a streamlined process and use a platform that doesn’t require much coding.

Our visionary websites are custom-designed and priced to reflect the amount of support you need, and typically cost $2,000 – $5,000.

How much has it cost you up until now to get your website up? How much time, energy, and money have you spent when you could have been out in the world growing your business and bringing in more paying clients?

Imagine how good it will feel to have a clear and powerful website finished in a month or less.


"My website feels like ME. The colors, the copy, the font, the flow. Peter went above and beyond to ensure that I was beyond happy with the finished product." – Arielle Brown (see website)

(Fill out a quick application for a complimentary Website Creation Planning Session. There’s no pressure to sign up.)

Do You Really Want to Keep Putting Off Your Website?

I’ve seen too many coaches, therapists, healers, and entrepreneurs spin in circles for months creating and re-creating their websites, and still not ending up with something they're happy with.

It’s not necessary.

With the right help, you can get your website quickly and focus on serving more clients with your brilliant work.


I’d love to have the chance to collaborate with you and help you create the website you’ve always wanted.

It’s a fun and magical process.

Let’s talk and make it happen!

(Fill out a quick application for a complimentary website creation planning session. There’s no pressure to sign up.)